{"id":5840,"date":"2021-02-02T15:15:52","date_gmt":"2021-02-02T14:15:52","guid":{"rendered":"https:\/\/infinite-value.fr\/tips-to-exploit-commercially-your-ip-using-a-licensing-strategy\/"},"modified":"2024-06-21T19:31:20","modified_gmt":"2024-06-21T17:31:20","slug":"tips-to-exploit-commercially-your-ip-using-a-licensing-strategy","status":"publish","type":"post","link":"https:\/\/infinite-value.fr\/en\/tips-to-exploit-commercially-your-ip-using-a-licensing-strategy\/","title":{"rendered":"Tips to exploit commercially your IP using a Licensing Strategy"},"content":{"rendered":"<section data-id=\"28e5993\" data-element_type=\"section\">\n<div>\n<div>\n<div data-id=\"34c8f22\" data-element_type=\"column\">\n<div>\n<div>\n<div data-id=\"3af5104\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div>\n<p>An IP management strategy enables companies to protect their innovations thanks to patents or industrial designs registration. This strategy gives them the tools to prevent third parties to copy and exploit their innovation without the IP owner\u2019s agreement. Therefore, IPs are treated like assets by companies and investors.<\/p>\n<p>One of the options to exploit commercially those assets is to use a Licensing strategy.<\/p>\n<p><strong>What is Licensing?<\/strong><\/p>\n<p>Licensing is a business arrangement in which one company gives another company permission to manufacture its product for a specified payment\u00a0(https:\/\/www.entrepreneur.com\/encyclopedia\/licensing).<\/p>\n<p>We can compare it to the idea of renting somebody\u2019s idea to market a product. Licensing is a business relationship based on mutual trust and partnership. The actors of this partnership are:<\/p>\n<ul>\n<li>The licensor is the IP owner.<\/li>\n<li>The licensee is the company which has been given the right to exploit the IP against a payment for its use.<\/li>\n<\/ul>\n<p><strong>Licensing Pros &amp; Cons<\/strong><\/p>\n<p>Both partners must benefit from this agreement to reach a win-win situation. Let\u2019s review the pros and cons of this strategy.<\/p>\n<p>From the licensor\u2019s point of view<\/p>\n<p><strong>Pros<\/strong><\/p>\n<ul>\n<li>Thriving an innovation culture<\/li>\n<li>Faster entry to the targeted markets<\/li>\n<li>Access to a global market with limited resources<\/li>\n<li>Operational costs reduction thanks to the product development made by the licensee (R&amp;D, manufacturing, marketing, business development and operations)<\/li>\n<li>Any issues with the final products manufactured by the licensee are under the licensee\u2019s responsibility.<\/li>\n<\/ul>\n<p><strong>Cons<\/strong><\/p>\n<ul>\n<li>Loss of control over the products\u2019 R&amp;D, manufacturing, operating, marketing and business development processes<\/li>\n<\/ul>\n<p>The risks of contracting with an unreliable licensee can provoke:<\/p>\n<ul>\n<li>The partnership resiliation and the end of the income flowing from this activity<\/li>\n<li>Financial loss caused by the non-respect of licence agreement provisions or by the inaccurate reporting of products sold by the licensee<\/li>\n<li>IP infringement risks<\/li>\n<li>Negative impact on the licensor\u2019s corporate image in the event of an absence of alignment with the partners\u2019 values. Company value and customer loyalty will be damaged and cause market share and profit losses.<\/li>\n<\/ul>\n<p>From the licensee\u2019s point of view<\/p>\n<p><strong>Pros<\/strong><\/p>\n<ul>\n<li>Immediate access to large portfolios of IPs to grab business opportunities<\/li>\n<li>Agility in the licensee\u2019s innovation strategy thanks to those existing external IP portfolios<\/li>\n<\/ul>\n<p><strong>Cons<\/strong><\/p>\n<ul>\n<li>Dependence on third-party IPs<\/li>\n<li>Cost of using third-party IPs<\/li>\n<\/ul>\n<p><strong>\u00a0Licence agreement<\/strong><\/p>\n<p>The backbone of a Licensing strategy is the licence agreement because it describes the rights and duties of the business partners. The process from the negotiations to closing the deal will help them to build a lasting partnership based on trust. It will enable clearing up disagreements and\/or misunderstanding and will help to meet a common vision of the Licensing Strategy.<\/p>\n<p>The contract must consider the different partners cultures to ensure that it will be implemented effectively. However, some clauses are a must-have, as follows:<\/p>\n<ul>\n<li>Should the contract offer exclusivity or non-exclusivity of product distribution to the licensee?<\/li>\n<li>Which territory does the licence agreement cover?<\/li>\n<li>How to effectively clarify licensing revenue calculation in licence agreement?<\/li>\n<li>How to get out of an unprofitable licensing partnership?<\/li>\n<li>How to deal with product improvements made by the licensee?<\/li>\n<li>How to apply a rigorous control over the licensee\u2019s compliance to the licence agreement?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Let\u2019s consider an example of a successful Licensing strategy. Around 1.5 billion smartphones have been sold worldwide in 2018. Each of them is using licensed technologies (for example,the technology behind the chips in the semiconductor industry). This pattern can be replicated for any innovative technologies.<\/p>\n<p>Contact me at <a href=\"mailto:claudine@infinite-value.fr\">claudine@infinite-value.fr<\/a> if you want to exchange on this topic. Also feel free to visit my website <a href=\"http:\/\/www.infinite-value.fr\">www.infinite-value.fr<\/a> to know more about my services.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>An IP management strategy enables companies to protect their innovations thanks to patents or industrial designs registration. This strategy gives<\/p>\n","protected":false},"author":1,"featured_media":5653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips to exploit commercially your IP using a Licensing Strategy - Infinite Value<\/title>\n<meta name=\"description\" content=\"An IP management strategy enables companies to protect their innovations thanks to patents or industrial designs registration. This strategy gives them the tools to prevent third parties to copy and exploit their innovation without the IP owner\u2019s agreement. Therefore, IPs are treated like assets by companies and investors. One of\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infinite-value.fr\/en\/tips-to-exploit-commercially-your-ip-using-a-licensing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to exploit commercially your IP using a Licensing Strategy - Infinite Value\" \/>\n<meta property=\"og:description\" content=\"An IP management strategy enables companies to protect their innovations thanks to patents or industrial designs registration. This strategy gives them the tools to prevent third parties to copy and exploit their innovation without the IP owner\u2019s agreement. Therefore, IPs are treated like assets by companies and investors. 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